Emma Wilson, PR & Marketing Manager, said “Our PR strategy for 2006 is to communicate the health and nutritional benefits of eating natural Greek Yoghurt on a daily basis. There is strong scientific evidence to reinforce this and we feel that by working with top nutritional consultant Michael van Straten we can harness his knowledge and media profile to get this message across in a consumer friendly way”.
The consumer focussed campaign will include the release of exclusive Healthy Eating Superfoods Plans developed by Michael van Straten in addition to a heavyweight news campaign of healthy eating and nutritional advice.
Michael van Straten, a qualified Osteopath, Naturopath and Acupuncturist, is highly regarded for his regular contributions to radio, television and national print media. He has written 9 books including a best–selling series of Superfoods health/cook books.
FAGE UK Limited, (formally Gordon Conrad Limited), is the UK subsidiary of Greek owned FAGE Dairy Industry SA. Today FAGE’s yoghurts and cheeses are enjoyed in 25 countries internationally and are found in some 20,000 retail outlets on four continents. In the UK over 19 million retail units are sold annually worth more than £20 million in value. During 2005 the TOTAL brand saw a value growth of 5% and this campaign is expected to contribute to an ambitious 2006 growth target of 10%.
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For more information please contact:
Laura Darke,
FAGE UK Limited, 3rd Floor 26 Eccleston Square, London, SW1V 1NS
Email PR@totalgreekyoghurt.com